How can you not laugh? But how did we get here, to this?
Before we talk Memes, let’s talk about .
Michael Wesch’s project is a great example of modern storytelling at its best; he calls it Digital Ethnography. “The Vision of Students Today” video was a product of the “Introduction to ” course he taught in 2007. This video was viewed more than 1 MILLION times in the first month it was online!
In his article, “A Vision of Students Today (& What Teachers Must Do),” discusses how this video resonates with students and educators at a deep level and how he could not believe that this “disheartening portrayal” was accurate. Would he have received the same response if he had written a scholarly journal article?
The power of media is evident in our society. About $60 BILLION dollars is spent on marketing. Only about $30 BILLION dollars (same source) is spent on . So, yeah, media is king.
Voila! Memes are born.
Funny cats, cute babies, sad high school pictures, movie characters, and the most dreadful of all ,epic fails have all become iconic messengers. As Malcolm Gladwell wrote, “A meme is an idea that behaves like a virus–that moves through a population, taking hold in each person it infects.” And we love them, they are quick to read and if the modality is just right, effective and viral.